- Sindh Indigenous Traditional Crafts Company-SITCO
- Pakistan
Project description
The “Revitalization of Ajrak with use of Natural dyes” project focused on preserving and promoting Ajrak, the iconic hand-block printed textile tradition of Sindh, Pakistan, whose origins trace back to the ancient Indus Valley Civilization. The initiative aimed to safeguard this centuries-old cultural heritage while enhancing the livelihoods and technical capacities of traditional artisans engaged in Ajrak production. The project sought to position Ajrak as a premium textile of Pakistan in local and international niche markets through innovation, value addition, and product diversification. A major component of the initiative was the revival of environmentally sustainable natural dyeing practices that had gradually disappeared over the last century due to the widespread use of synthetic dyes. Through a series of workshops conducted from 2007 to 2026 in traditional Ajrak-producing centers of Sindh, artisans were reintroduced to the use of natural indigo, madder, henna, safflower, babool flowers, eucalyptus, and other plant-based dyes. The project also revived traditional fermentation techniques for preparing natural indigo vats and introduced artisans to contemporary applications of Ajrak on silk and chiffon, expanding the craft beyond its historical use on cotton. Young artisans are being trained in traditional block makers to preserve the intricate wooden carving techniques essential to Ajrak printing. By combining heritage preservation with innovation and sustainable practices, the initiative strengthened artisan skills, promoted eco-friendly textile production, and contributed to the continuity and market relevance of one of Sindh’s most treasured crafts traditions. Ajrak is one of the world’s oldest living textile traditions: a hand-block printed cloth from Sindh, Pakistan, with origins in the Indus Valley Civilization dating back to 2500 BC. Despite its deep cultural significance, the craft faced near-extinction as synthetic dyes replaced natural materials and traditional techniques were lost across generations of artisans. The Sindh Indigenous and Traditional Crafts Company (SITCO) has led a structured skills revitalization programme spanning nearly two decades, working directly with artisan communities in the traditional Ajrak-producing centres of Sindh. The initiative reintroduced natural dyeing techniques using indigo, madder, henna, safflower, and other plant-based materials, and revived fermentation methods for preparing natural indigo vats that had not been in active use for over a century. Beyond heritage preservation, the project is a skills development initiative at its core. Young artisans are trained in traditional block-carving techniques, sustainable production methods, and contemporary applications of the craft on new materials including silk and chiffon — expanding the tradition beyond its historical use on cotton and opening new market opportunities nationally and internationally. The programme directly addresses a critical workforce challenge: the breakdown of knowledge transfer between generations in a sector where skills are passed through practice, not formal education. SITCO’s approach integrates technical training, ecological sustainability, and market development into a coherent, community-rooted model. The result is a living, economically viable craft tradition: technically strengthened, ecologically grounded, and positioned for global relevance. SITCO’s model offers a replicable framework for skills-led cultural preservation in artisanal and heritage industries worldwide.
Who we would like to meet
Open to all
Contact
Muhammad Shakeel Munawar Abro, dirsitco@gmail.com